5 Simple Steps to Make Any Post Shareable on Facebook

Nowadays, Facebook has become one of the most popular social media platforms. There are many users from various backgrounds and countries around the world. Therefore, it needs a good strategy to make your post captivating and shareable to the wider audience. There are few things that we can do to make our posts shareable and go viral. One of them is to use attractive images or videos. We all know that most people are visual learners. Thus, by providing images and videos related to your topics, it helps to deliver the message that you want to share with the readers.

In addition, you may use humor to make your post shareable. However, you must be careful when using humor. Do not make jokes that may hurt or offend certain groups or individuals. If you are not confident with using humor, you may ask for feedback from your friends, family, or colleagues before posting it.

Last but not least, ask your readers to share your post. Sometimes, it is okay to directly ask your readers to share your post if they find the information useful. But, you must ensure that the content that you are sharing is really useful and beneficial to them. You can also include social media sharing buttons on your post to make it easier for your readers to share your content to other social media platforms.

Crafting Compelling Content

Creating shareable content starts with understanding the audience and their interests. Begin by examining the demographics, preferences, and engagement patterns of your target readership. This information will help you tailor your content to resonate with their specific needs and aspirations.

Next, craft content that provides value, inspires emotion, or sparks curiosity. Focus on creating posts that are informative, entertaining, or thought-provoking. Use a conversational tone and avoid overly technical or jargon-filled language. Storytelling is an effective way to captivate attention and build connections.

Visuals play a crucial role in capturing attention and encouraging shares. Use high-quality images, videos, or infographics that complement the content and make it more visually appealing. Consider the size and aspect ratio of the visuals to optimize them for different social media platforms.

Additionally, consider incorporating interactive elements such as polls, quizzes, or contests. These elements encourage engagement and can increase the likelihood of sharing.

Content Type	Examples
Informative	Blog posts, articles, infographics
Entertaining	Memes, funny videos, humorous stories
Thought-provoking	Quotes, philosophical essays, controversial topics

Optimizing Visuals for Engagement

High-quality visuals are essential for capturing attention and engaging Facebook users. Here are some tips for optimizing your images and videos:

1. Use Eye-Catching Images

Choose images that are relevant to your topic and evoke an emotional response. Bright colors, bold fonts, and clear visuals can help your post stand out in the crowded newsfeed.

2. Consider Size and Dimensions

Facebook has specific image and video dimensions that optimize for the platform. For images, the recommended size is 1200 x 630 pixels. For videos, the recommended aspect ratio is 16:9. Using the correct dimensions ensures your visuals appear clear and properly formatted.

3. Experiment with Video Content

Videos are an excellent way to convey information and engage viewers. Facebook users spend more time watching videos than any other content type. Create short, informative, or entertaining videos to increase your post’s reach and engagement.

Utilizing Hashtags Effectively

Leverage Trending Hashtags

In the ever-evolving world of social media, staying abreast of trending hashtags is crucial. By incorporating popular hashtags into your posts, you can tap into a wider audience searching for content related to those topics. Explore platforms like Twitter Trends or Hashtagify to identify relevant and frequently used hashtags that align with your post’s message.

Use Hashtags Sparingly

While hashtags can be effective in reaching a broader audience, it’s essential to avoid overwhelming your post with an excessive number of them. Use hashtags strategically and sparingly, aiming for no more than three to five per post. Excessive hashtags can appear spammy and may hinder your post’s visibility rather than enhancing it.

Consider Using Branded Hashtags

Creating a unique hashtag associated with your brand or campaign can foster a sense of community and increase visibility. Encourage followers to use the branded hashtag when engaging with your content to generate buzz and expand your reach. Branded hashtags also allow you to track conversations and user-generated content related to your brand, providing valuable insights into audience engagement and sentiment.

Rule	Reason
Use relevant hashtags	Connect with interested users
Limit hashtag usage	Avoid spamminess
Create branded hashtags	Foster community and track engagement

Tapping into Emotional Triggers

Nostalgia

Evoking nostalgic feelings in your audience can make your post more relatable and shareable. Share old photos, videos, or stories that trigger memories and emotions.

Fear and Anxiety

While not always appropriate, using fear and anxiety to some extent can capture attention and encourage sharing. Present potential risks or threats that align with your audience’s concerns to make them more receptive to your message.

Curiosity and Intrigue

Asking thought-provoking questions or providing intriguing information can pique your audience’s curiosity and drive them to share your post to get answers or spark discussions with friends.

Joy and Happiness

Positive emotions like joy and happiness are highly contagious. Create content that evokes laughter, heartwarming moments, or inspiring stories to make your post more likely to be shared and spread happiness.

Emotional Trigger	Example
Nostalgia	Sharing a photo from a memorable childhood vacation
Fear and Anxiety	Warning about potential health risks
Curiosity and Intrigue	Asking a question about a controversial topic
Joy and Happiness	Posting a funny video that makes people laugh

Leveraging Facebook Groups and Pages

Facebook Groups and Pages offer valuable platforms for sharing content and amplifying its reach. Here’s how to leverage these channels effectively:

1. Join Relevant Groups

Identify and join Facebook groups related to your industry or niche. Participate in discussions and share valuable content that aligns with the group’s interests.

2. Create a Facebook Page

Establish a Facebook Page dedicated to your brand or organization. Use it to post updates, engage with followers, and promote your shareable content.

3. Share High-Quality Content

Post content that is informative, engaging, and visually appealing. Craft compelling headlines, use relevant hashtags, and include visuals such as images or videos to enhance its shareability.

4. Use Facebook Live

Host live streams on Facebook to connect with your audience in real-time. Share valuable information, answer questions, and create a sense of community.

5. Run Contests and Giveaways

Conduct contests or giveaways on your Facebook Page or Group. Encourage participants to share your content as part of the entry requirements, increasing its visibility and shareability.

6. Collaborate with Influencers

Partner with Facebook influencers in your industry. Have them review or promote your content, leveraging their established reach and credibility. Consider offering them incentives or exchanging cross-promotional opportunities.

Below is a table summarizing the key points discussed in this section:

Action	Benefit
Join Relevant Groups	Expand your reach, engage with targeted audience
Create a Facebook Page	Establish a dedicated platform for your brand, foster community
Share High-Quality Content	Increase engagement, drive shares
Use Facebook Live	Connect in real-time, build relationships
Run Contests and Giveaways	Generate excitement, reward participation
Collaborate with Influencers	Leverage their established reach and credibility

Using Paid Advertising Strategically

Leveraging paid advertising on Facebook can significantly amplify the reach and engagement of your posts. Here are some key strategies to enhance your paid advertising campaigns:

1. Target Specific Audiences

Create tailored advertising campaigns by segmenting your audience based on demographics, interests, and behaviors. This ensures that your ads are displayed to individuals who are most likely to be interested in your content.

2. Craft Compelling Ad Copy

A well-written ad copy captures attention and entices viewers to engage with your post. Use clear and concise language, highlight benefits, and include a compelling call-to-action.

3. Optimize Ad Placements

Strategically choose where your ads appear on Facebook. Consider using both news feed placements and sidebar ads to maximize visibility and engagement.

4. Leverage Video Ads

Create engaging and informative video ads that showcase your product or service. Video content is highly effective in capturing attention and driving engagement.

5. Track and Measure Results

Regularly monitor the performance of your paid advertising campaigns using Facebook’s built-in analytics tools. Track key metrics such as reach, engagement, and conversions to optimize your campaigns over time.

6. Use Retargeting Ads

Retargeting ads reach individuals who have previously interacted with your content or website. This allows you to re-engage potential customers and increase conversions.

7. Leverage Lookalike Audiences

Facebook’s “Lookalike Audiences” feature enables you to identify audiences that share similar traits and characteristics as your existing customers. This allows you to expand your reach to highly targeted individuals with a higher likelihood of conversion.

By utilizing these strategies, you can effectively leverage paid advertising on Facebook to increase the shareability of your posts, reach a wider audience, and drive conversions.

Tracking and Analyzing Performance

Once you’ve created and published shareable content, it’s important to track and analyze its performance to understand what’s working and what could be improved. Facebook provides several tools to help you do this:

1. Facebook Insights

Facebook Insights is a built-in analytics tool that provides detailed metrics on your Facebook page’s performance, including post reach, engagement, and demographics. You can access Insights by clicking on the “Insights” tab on your Facebook page.

2. Google Analytics

Google Analytics can be integrated with Facebook to track website traffic and conversions resulting from your Facebook posts. This information can help you understand how your Facebook marketing efforts are impacting your overall business objectives.

3. Bitly

Bitly is a URL shortening service that provides detailed analytics on link clicks. When you shorten links in your Facebook posts using Bitly, you can track how many times the link was clicked, from what devices, and from what locations.

4. BuzzSumo

BuzzSumo is a social media analytics tool that allows you to track the performance of your content across various social media platforms, including Facebook. You can use BuzzSumo to identify popular content, analyze engagement metrics, and monitor brand mentions.

5. Socialbakers

Socialbakers is a comprehensive social media marketing platform that provides advanced analytics and reporting features. With Socialbakers, you can track key performance indicators (KPIs), compare your performance against competitors, and identify opportunities for improvement.

6. SproutSocial

SproutSocial is a social media management tool that includes robust analytics capabilities. You can use SproutSocial to track metrics such as reach, engagement, and sentiment, and create custom reports to analyze your performance.

7. Hootsuite

Hootsuite is another social media management tool that provides analytics for your Facebook posts. You can track metrics such as impressions, clicks, and engagement, and use Hootsuite to schedule posts and monitor your performance over time.

8. Paid vs. Organic Reach

It’s important to track both paid and organic reach for your Facebook posts. Paid reach refers to the number of people who see your post because you have paid for it to be promoted. Organic reach refers to the number of people who see your post through unpaid methods, such as your Facebook followers or people who share your post. Tracking both paid and organic reach will help you understand the effectiveness of your Facebook marketing strategies.

Metric	Description
Reach	The number of people who see your post.
Engagement	The number of people who interact with your post, such as by liking, commenting, or sharing it.
Click-through rate (CTR)	The percentage of people who click on a link in your post.
Conversion rate	The percentage of people who take a desired action after clicking on a link in your post, such as making a purchase or signing up for a newsletter.

Staying Up-to-Date with Algorithm Changes

Facebook’s algorithm is constantly evolving, making it crucial to stay informed about the latest updates. Here are some key strategies:

Read Facebook’s Announcements

Facebook regularly publishes updates on its blog and community forums. Stay tuned for announcements regarding algorithm changes or new features.

Follow Industry Blogs and Experts

Subscribe to industry blogs and follow social media accounts of Facebook marketing experts. They provide valuable insights on algorithm changes and best practices.

Conduct A/B Testing

Run A/B tests to compare different post formats, content types, and engagement strategies. This allows you to determine what resonates best with your audience and aligns with the latest algorithm.

Monitor Your Post Analytics

Facebook provides detailed analytics for each post. Track key metrics like reach, engagement, and click-through rates to identify what types of posts perform well and adjust your strategy accordingly.

Experiment with New Features

Facebook is always rolling out new features, such as Reels, Stories, and Live Video. Experiment with these features to see how they impact your post engagement and reach.

Collaborate with Influencers

Partnering with influencers can extend your reach and boost post visibility. Influencers have a loyal following that can share your posts and generate additional engagement.

Use High-Quality Images and Videos

Visual content is more engaging and often receives higher reach and shares. Use high-resolution images, graphics, and videos that capture attention and convey your message effectively.

Run Facebook Ads

Consider running Facebook ads to increase the visibility of your posts. Ads allow you to target specific audiences and promote your content to a wider reach.

Make it Shareable

Encourage sharing by including social sharing buttons and using call-to-actions. Make your content easy to read, share, and comment on to maximize its reach and engagement potential.

Collaborating with Influencers

Partnering with influencers who have a large and engaged following on Facebook can significantly increase the visibility of your post. These individuals have established relationships with their audience, granting them the power to sway their opinions and persuade them to take action. Here are some benefits of collaborating with influencers:

Access to a large and targeted audience
Increased brand credibility and trust
Higher engagement rates and shareability
Ability to reach new demographics

To ensure a successful collaboration, keep these tips in mind:

Choose influencers who align with your brand’s values and target audience.
Research their engagement rates and audience demographics.
Develop clear campaign goals and expectations.
Provide influencers with high-quality content and messaging.
Track the results of the collaboration and make adjustments as needed.

Type of Influencer	Potential Reach
Micro-Influencers (1K-10K followers)	Targeted audience with high engagement
Mid-Tier Influencers (10K-100K followers)	Wider reach with established credibility
Mega-Influencers (100K+ followers)	Massive exposure but potentially lower engagement

How to Make a Post Shareable on Facebook

If you want to increase the reach of your Facebook posts and get more people to share them, there are a few things you can do. Here are some tips on how to make a post shareable on Facebook:

Use eye-catching images or videos. People are more likely to share posts that are visually appealing. Use high-quality images or videos that are relevant to your topic.
Write a compelling headline. The headline of your post is what will grab people’s attention and make them want to click on it. Keep it short and sweet, and make sure it accurately reflects the content of your post.
Keep your post short and to the point. People don’t have time to read long posts, so make sure yours is easy to skim and digest. Use bullet points or numbered lists to break up your text and make it more readable.
Ask a question. Asking a question in your post is a great way to get people to engage with it. People are more likely to share posts that they can relate to and that spark conversation.
Include a call to action. Tell people what you want them to do, whether it’s to share your post, like your page, or visit your website. Make sure your call to action is clear and easy to follow.