When you’re seeking to view previous campaigns that ran in Meta, you are able to do so by following these steps. Moreover, this text will information you on how you can entry your previous campaigns and achieve precious insights into their efficiency.
First, log in to your Meta Advertisements Supervisor account. When you’re logged in, click on on the “Campaigns” tab within the left-hand navigation menu. This can present you an inventory of all of your present and previous campaigns. To view a particular marketing campaign, merely click on on its title. Then you’ll be able to view the marketing campaign’s particulars, resembling its goal, price range, target market, and outcomes. Moreover, you may also obtain a report of the marketing campaign’s efficiency.
Viewing your previous campaigns could be useful for quite a lot of causes. First, it could actually assist you to trace your progress and see how your campaigns have carried out over time. Second, it could actually assist you to determine areas for enchancment. Third, it could actually assist you to develop new methods for future campaigns. By taking the time to view your previous campaigns, you’ll be able to achieve precious insights that may assist you to enhance your Meta promoting efforts.
Making Knowledgeable Selections Primarily based on Marketing campaign Information
Analyzing the efficiency of previous campaigns can present precious insights for future advertising efforts. Meta affords instruments that mean you can view and consider the outcomes of your promoting campaigns, enabling you to make knowledgeable selections based mostly on knowledge.
Marketing campaign Goal Metrics
Perceive the precise targets of every marketing campaign, resembling rising model consciousness, producing leads, or driving conversions.
Attain and Impressions
Monitor the quantity of people that have seen your adverts, together with each natural and paid impressions.
Engagement Metrics
Analyze how your viewers interacted along with your adverts, together with clicks, likes, feedback, and shares.
Conversion Information
Measure the variety of actions taken by customers after seeing your advert, resembling web site visits, purchases, or type submissions.
Viewers Breakdown
Section your viewers based mostly on demographics, pursuits, and behaviors to determine the best focusing on methods.
Aggressive Evaluation
Examine your marketing campaign efficiency to related campaigns run by rivals to determine areas for enchancment.
A/B Testing
Use Meta’s A/B testing instruments to experiment with totally different advert variants, messaging, and focusing on choices.
Price Evaluation
Monitor the price of your campaigns, together with advert spend, value per click on, and value per conversion.
Return on Funding (ROI)
Calculate the ROI of your campaigns to find out the profitability of your advertising efforts.
| Metric | Description |
|---|---|
| Attain | Quantity of people that have seen your advert |
| Impressions | Variety of occasions your advert has been displayed |
| Web site Clicks | Variety of occasions customers have clicked in your advert and visited your web site |
| Conversion Fee | Proportion of customers who’ve accomplished a desired motion, resembling making a purchase order |
| Price per Click on (CPC) | Common value to get one particular person to click on in your advert |
| Price per Motion (CPA) | Common value for a consumer to finish a desired motion |
How you can View Handed Campaigns That Ran in Meta
To view handed campaigns that ran in Meta:
- Log in to your Meta Advertisements Supervisor account.
- Click on on the “Campaigns” tab.
- Use the “Filter” menu to pick out the specified marketing campaign standing, resembling “Accomplished” or “Ended”.
- The filtered record of campaigns will likely be displayed.
You’ll be able to additional refine your search through the use of the next filters:
- **Marketing campaign Identify:** Seek for a particular marketing campaign title.
- **Date Vary:** Specify a date vary to filter campaigns that ran throughout a selected interval.
- **Price range:** Filter campaigns based mostly on their each day or lifetime price range.
- **Goal:** Filter campaigns based mostly on their promoting goal, resembling “Model Consciousness” or “Conversions”.
Folks Additionally Ask about How you can View Handed Campaigns That Ran in Meta
Why cannot I see my previous campaigns in Meta Advertisements Supervisor?
There are a couple of explanation why you may not be capable of see your previous campaigns in Meta Advertisements Supervisor:
- **You are not logged in to the proper account.** Be sure you’re logged in to the account that owns the campaigns you are attempting to view.
- **The campaigns have been deleted.** Campaigns which have been deleted can now not be considered in Advertisements Supervisor.
- **You do not have permission to view the campaigns.** When you’re a member of a group, it’s possible you’ll not have permission to view all the group’s campaigns.
How can I recuperate deleted campaigns in Meta Advertisements Supervisor?
Deleted campaigns can’t be recovered in Meta Advertisements Supervisor.
How can I export knowledge from previous campaigns in Meta Advertisements Supervisor?
You’ll be able to export knowledge from previous campaigns in Meta Advertisements Supervisor by following these steps:
- Go to the “Campaigns” tab.
- Choose the campaigns you need to export.
- Click on on the “Export” button.
- Select the specified export format (CSV or Excel).
- Click on on the “Export” button once more.
The exported knowledge will likely be saved to your pc.
